With key partners in India and Denmark, Tranquebar - Land of the Singing Waves - seeks to restore its beauty and charm.

FUNDING SUPPORT: The Bestseller Fund, Denmark -

In the aftermath of the Tsunami, a charitable organisation based in Denmark, The Bestseller Fund has wholeheartedly adopted Tranquebar for its holistic restoration. The development model used in Tranquebar aims to bring about an integrated socio-cultural development by collaborating with various organisations that have expertise in the fields of heritage conservation, poverty alleviation and craft revival. 



INTACH (Indian National Trust for Art and Cultural Heritage) is a non-government, non-profit organisation that makes strategic and timely interventions to conserve and promote India's natural, built and living heritage. INTACH Pondicherry chapter is actively engaged in heritage preservation and solid waste management in Tranquebar with assistance from Bestseller Fund and the government of Tamil Nadu. INTACH is striving to make Tranquebar a heritage destination and to ensure integrated development of this historic town it is working towards improving sanitation, water supply and electricity. 


FIELD PARTNER: St.Joseph’s Development Trust (SJDT), Tranquebar -

SJDT is a nongovernment organisation working in Tranquebar since 2005. Its operations in Tranquebar include successful inroads into the microfinance sector through the formation of women’s Self Help Groups, childcare centres, education, livelihood training for women, plant nurseries and coastal plantation programmes, which have benefited hundreds of disadvantaged villagers. 


CONCEPTION & EXECUTION: Upasana, Auroville, Tamil

Upasana is a design studio set up in Auroville in 1998 working with the notion of 'integral design'. Integral design aspires for design that embodies truth, goodness and beauty and design that expresses delight of being. It is a journey into the heart of the delight.  Upasana seeks to constantly evolve its engagement with design through multi-dimensional activities in diverse areas of: clothes design & manufacture, social development, craft revival and incubation of creative ideas. 

Upasana conceived and set-up The Tranquebar Craft Resource Centre project (TCRC). 

The TCRC is a cafe and workshop & training centre for children and for empowering the local women and youth to become entrepreneurs.


KNOWLEDGE PARTNER: Crafts Council of India, Chennai -

CCI was established by Smt.Kamaladevi Chatopadhyay in 1964 to address the challenges faced by the craft communities across India. It is an apex body consisting of hundreds of volunteer members across the country, networking through ten regional councils and with the World Crafts Council. CCI works at various levels to preserve and sustain crafts.